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GEO in Practice

Strategies, guides, and analysis to optimize your website's visibility in AI assistants.

Strategy 6 min

GEO vs SEO: Why Your Digital Strategy Is Already Outdated

In 2026, one in three searches bypasses Google entirely, going straight to an AI assistant. Here's what that concretely changes.

Feb 28, 2026Read →
Technical 8 min

How ChatGPT Selects Its Sources, and How to Become One

Language models have specific criteria for deciding which sources to cite. Understanding their logic is the first step.

Feb 14, 2026Read →
Practical guide 5 min

The llms.txt File: The New robots.txt for the AI Era

Proposed in 2024, the llms.txt standard is gaining traction fast. Everything you need to know to create one.

Feb 3, 2026Read →
Design 7 min

AI Ready: 5 Criteria for a Website Truly Visible to AI

Being "AI Ready" doesn't mean adding a chatbot. It means rethinking your site architecture.

Jan 20, 2026Read →